Will You Sign Up For Facedeals?

Facedeals will offer you "specials" by facial recognition

My morning ritual begins with turning on my TV to catch the news.  One story this morning really grabbed my attention in a very disturbing way.  It was about a new technology called “Facedeals”, which could be one of the more frightening apps to come our way.

RedPepper Labs, a development group headquartered in Nashville, TN has just announced its latest entry into the world of digital technology.  They call it Facedeals, and the testing has begun.  As I was listening to this story, I started to be concerned about how this could put everyone’s privacy at risk.  Facedeals will be connected to your Facebook account and will use facial recognition to pinpoint your location whenever you enter your favorite shops and restaurants.

Unlike FourSquare, where you physically have to enter your location, the only action you need to complete with Facedeals is to walk in the door.  As you approach the door, a camera placed outside the shop will scan your face and link it to Facebook’s application program interface (or API) and associate it with your “Likes” so that shop will be able to offer you discounts and other deals accordingly.

Before this app can scan you, you must approve it through your Facebook settings, which at least gives you some control.  If you choose to approve Facedeals, you will be asked to scan one of the newest photos you have of yourself.  After that, each time you enter a business that has a Facedeals camera at the door, that business will know you are there, will know the Facebook “Likes” you have that are relevant to that business, and you will be sent special offers to your cell phone within seconds.

Since installation of these cameras doesn’t require anything more than a wall outlet and WiFi connection, they can be place anywhere.  For now, the test area is limited to Nashville, Tennessee, but RedPepper is hoping to soon expand the area.

It’s too soon to tell how quickly Facedeals will be accepted by the public.  Personally, I can’t imagine that a large amount of people would be willing to be “followed” around like this.  I know that I would feel as if I were being stalked, so I will not be approving this app.  My privacy is too important to me to have strangers know my “Likes” when it comes to everything from fashion sense to favorite meals.

Privacy is such a valuable asset.  Learn how to avoid risk by downloading the free Internet Privacy Guide at the top of the page.  After all, keeping your privacy safe is well worth the few minutes it takes to download the Guide.

So, You Think You Can’t Be Hacked?

I’m a Customer Service Representative at Private Proxy.  Every day, I speak with people about Internet privacy issues.  Most of the people I speak with feel that they cannot be hacked because they are careful.  They know all about identity theft, but are sure that it won’t happen to them.  That’s when I ask them if they ever use the free, public WiFi in hotspots like Starbucks and Panera.  I then tell them how they can be jeopardizing their Internet privacy by giving them this example:

You are in a store making a small purchase and your credit card is denied.  You don’t think anything of it, and swipe another card.  That one, too, is denied.  Now you start to wonder what’s up, so you call the credit card companies.   When you speak to Customer Service, you are told that your cards are maxed out.  These cards aren’t used that much and you always pay your bills in full as soon as they’re due, so how could you be maxed out?  You ask for copies of your transaction reports so you can see where the problem is.

You get your reports and, sure enough, not only are the cards maxed out, they are each over the credit limit!  Big problem!  As you look at the transactions, you see purchases made in stores you never heard of.  These purchases include gaming systems, computers and flat-screen TVs.  There was even a vacation at a Tahitian resort on there.  None of these purchases were made by you, so you call the card companies again and cancel those two cards.  Just to be on the safe side, you also cancel your other credit cards and bank card.

For the life of you, you can’t understand how this could be happening.  After wracking your brain trying to think of when you last used these credit cards, you remember that a couple of weeks before, you used both cards shopping on-line while you were taking your lunch hour at Panera.  Since this is a free public hotspot, everyone can use it.  Because it’s for the public to use, the data stream isn’t encrypted, so anyone with computer knowledge and the right software can intercept your data stream and get hold of your username, password and credit card information.   Mystery solved, but how do you stop it from happening again?

Well, for starters, you should download our Internet Privacy Guide.  When you read this, you will learn how your identity can and will be stolen.  When you learn of all that could go wrong, it would help you tremendously to take part in our FREE trial of Private Proxy.  It’s very easy to understand how the product works and it’s also easy to use.  You will have a choice of many servers, all using encryption to keep your data safe from cyber-crooks.

Protect Your Internet Identity!