Thursday, February 28, 2013

Facebook Finds a New Way to Make Money Off of You



Facebook now has a new feature:  Promote and Share.  This feature allows all Facebook members to promote posts made by their friends.  Of course, to do this, there will be a fee.  You can now choose to “Promote and Share” any post made by any friend, for a $7 fee.  The posts promoted do take into consideration privacy settings, but there is no way to opt out of this.  The feature is causing some privacy concerns because the friends whose posts you’re sharing have no say in the matter. 

According to Facebook, this feature has been added because they felt there was a need.  It is said to be beneficial to all Facebook members by allowing them to make others aware of special events in a friend’s life.  This includes such things as landing a new job, welcoming a new member into the family, graduations or good deeds.

A statement issued by Facebook said, “This feature respects the privacy of the original poster – i.e. it will promote to everyone who originally saw it.  You can only promote posts to the people that your friend originally shared with.  If you have mutual friends, they’ll see that you shared it and promoted it.”

Some may not see the need to spend $7 to promote a post since the only people who can see the promoted and shared information are the ones who were originally allowed to see it.  What would be the advantage of such a feature?  The “advantage” would be that it would bring the post higher up on the news feeds, so if a mutual friend missed the original post, he or she would most likely see the promoted and shared post.