Quick update on Wednesday's post....

Reports from the UK tell that the Information Commissioner has ruled that users/customers must consent and request to "opt-in" to Phorm's advertising system. ISPs must have consent from their users to send targeted advertisements. The ICO decision was happily accepted by many people, including Which Technology editor Matthew Bath. Mr. Bath went on to state, "Broadband customers would have been kept in the dark that their web browsing behaviour was being collected and sold to advertisers. This means consumers will now be fully aware of what the system does before any data is collected."