Another ISP Admits to Invasion of Users' Privacy...

Well it is more than an Internet Service Provider, but Cable One, the 10th largest cable operator, has recently admitted to conducted a six-month study on their Internet users' surfing habits. Cable One joins Charter Communications (as reported in a previous post) and a slew of other MSOs (multiple service operators) who spy on their customers for behavioral targeting purposes, and ultimately sell that information for big bucks to advertising companies.

Cable One revealed the information on August 8 to the House Energy and Commerce Committee, which had previously expressed their concerns on cable operators using advanced technology to invade privacy. So if I decipher this correctly: Cable One tried to defend themselves against these allegations by providing information and stating they invaded their customers' privacy. Cable One stated that spying on 14,000 of their 700,000 customers was a better way to provide "more relevant advertising" to their customers.

Bresnan Communications and Knology also came out of the woodwork to say they spied on customers throughout a similar time frame. WideOpenWest admitted to doing this, in cooperation with NebuAd's service. WideOpenWest stopped the program after five months because of the privacy concerns. All efforts to surf anonymously have become null and void for many Internet users, and for no apparent reason other than having better online advertisements. Shouldn't these companies help protect personal information, not jeopardize it?

Cable One argues that they were not breaking any laws by conducting this research, and had made the information available to their users via the acceptable use policy they read when signing up for services. The information was also found in Cable One's yearly privacy notice, which is sent to all customers. They provided users with appropriate notice, BUT did not allow them to opt out of the research, "because doing so would stifle our ability to test new technologies that have the potential to offer significant benefits to our customers.” Wow...

In essence the companies are arguing that because they put it in writing it is alright to spy on users and completely ignore any type of Internet privacy laws. It seems a bit ridiculous that my privacy rights are in jeopardy and I have no way of opting out. I can't even choose to say "No." In other words, even if I know it is happening I have no say in the outcome. The companies are not just able to record information for advertising purposes, but can use this technology to track and record ALL information being transmitted and received through their network. Hopefully when the Committee drafts a new law they remember to add the clause that we, as paying customers who want to feel safe, should have to opt-IN to this research--not be forced into whatever absurd money-making scheme the companies are up to.