Friday, April 29, 2011

How to Avoid Weight Loss Spam

Do not be a victim of spam just because you want to lose weight fast. Do not join the group of users who lost money in those bogus offers. The spam trap is there, and it has been intended for you. Be smart enough not to say “yes” to the products that claim instant weight loss. Find a legitimate site offering legitimate products. Be wary of con artists who have mastered their craft and make their claims appear legitimate. Protect your privacy before they take it away from you.

Spam may be either of two types. First, there are those that are claiming that products such as pills, creams, patches, or others will guarantee weight loss even without diet or exercise. Second, those that claim to block fat absorption, calories or carbohydrates so you don’t gain weight.

The results of a New York-based research study have given additional light as to why overweight individuals are easily victimized by spam. For every five overweight people, one has been a victim of spam. Another result shows that 88% of overweight people say that they received spam. As to the opening of spam, 42% of overweight individuals say they have opened the emails, and a good 18% of people with weight problems say they bought the products offered in the mails.

Experts give an explanation to why more overweight people get spammed than other groups. According to them, these people visit more weight loss sites than others so they end up in the databases of these sites. With the hope of getting the easiest way out, they easily give in to the offers. It is easier for them to become targets of spammers than other groups. This is especially so when they provide their personal information to these websites, which then makes them become victims.

Spam will not work if users will not give the information that spammers need. Basic among all these is personal information, especially an email address that is uploaded online. Some seemingly simple posts such as “I want to lose weight” placed in social networking sites can trigger spam. Keep in mind the 42% open rate and 18% conversion rate of weight loss spam. Let us look at a “worst case” spam scenario. For example, a spammer will send email offering a bogus weight loss product to 1,000 targeted individuals. Count how many emails equals 1% of these. It is 10. If ten spam recipients finally decide to buy the “product” being offered, how much money would the spammer have? Assuming that the unit cost of the product is $50, the spammer gets $500.

Haste makes waste. Don’t get spammed! It will be a waste of money trying to lose weight instantly through bogus offers. Always hold tight to your personal information unless the site is trusted. Use the privacy settings of social networking sites to control your personal information. It would still be best to hold on to the experts’ advice on losing weight. There is no better way than increasing physical activity to burn more energy and eating fewer calories.

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