Do you realize how much information is
gathered from your smartphone? This is
something most people use every day, but not just to make calls. It is also used to surf the Internet, send
e-mails and update social networking.
Many people even use their smartphones as a GPS. Because of its many functions, your
smartphone holds information on your location, your e-mail contacts and your
favorite Internet sites. In other
words, your smartphone is yet another way you can be tracked on-line.
It seems like every month new apps are
being developed for smartphones and tablets.
In fact, the smartphone is probably used less to make calls than to surf
the Internet. You can use Google Maps to
find any location in the world, you can keep up with your office e-mail and you
can even use GasBuddy to find the least expensive gas in the area. When you’re ready for a break, you can play
your favorite on-line games! All this
can be done with one device. You can be
traveling, yet you’ll never be far from your office or home. You can even access sites that can help you
out with a solution if you don’t know how to handle your two-year-old’s
tantrums or medical sites that can tell you what that strange rash on your leg
is.
Yes, these apps are a fantastic
convenience, but they also leave us open for tracking. Many people find that the convenience far
out-weighs the risk of being tracked.
After all, isn’t it better to have access to all of these great sites if
it means all you have to do is enter your zip code and your birth date? There are thousands of people in that zip
code with the same birth date, so what could be the harm? Well, thousands of people aren’t using YOUR
smartphone!
With this information, you are opening
yourself up to being tracked by advertisers. This can happen because many sites share the
gathered information with others. They know your location from your GPS, so
with your zip code, birth date and the knowledge of what sites you visit on-line
added in with your e-mail address, you are going to get a whole lot of targeted
advertisements in your inbox. You could
also be given suggestions for even more apps to either purchase or download for
free.
These app developers claim that in
order to get the full benefits, some personal information is needed. Congress has discussed the issue of these
apps as a privacy risk. It has also been
discussed that consumers should be allowed to opt out of being tracked, but so
far, not much has been done to remedy this.