Now you can set aside privacy and share photos with friends and even with strangers. The newest photo-sharing network Color developed by Bill Nguyen is here! After just two weeks of exposure, it promises to capture a fairly good market share. Nguyen is the former owner of a music-streaming company Lala that he sold to Apple in 2009 for around $80 million.
Color is a social networking app intended for iPhone and Android devices. It lets you share your pictures with any person within 150 feet. One would find this photo-sharing application very similar to other mobile apps like Instagram or PicPiz. The unique advantage of Color is its proximity-based sharing functionality. Observers say that it holds a far greater potential.
Two persons need only to be near each other and use the same application in order to enjoy. Color automatically records the frequency of these “friendship” events. The more frequent you hang up with a person, the higher his contact details appear on your list. The reverse happens when you hang out with him less often. Take note that it doesn’t matter whether you know these people you get close to most often. As long as they are within the 150 meter area of influence, Color will treat them as friends.
In spite of the big potential of this new app to create a new group of users, some are scared. As it has been said earlier, Color does not present any privacy settings. All photos that are uploaded are completely unrestricted, shared with all other user’s phones within 150 feet. Although the company has asked users to respect individual privacy, the danger of abuse is not impossible.
A sizeable amount of investment totaling $41 million has been inputted by Sequoia Capital, m Bain Capital and Silicon Valley Bank. This large funding from such companies, considering that the app is very new, is a sign that Color has an enormous marketing potential. Logically, advertisers would pour in and become the biggest source of revenues for the company.
The likelihood for Color to attain popularity in a short period is not remote; in fact that could be out of the question. Its potential to create an “elastic network” facilitates the user’s chances of finding more friends from strangers. Color has won the race in presenting a choice to those users who find complexity in using the different older social networking applications.
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