Reports from Internetnews.com state that NebuAd, creators of the very controversial behavioral targeting technology, recently announced they will stop their ad-targeting campaign. This comes shortly after many of their clients (such as CableOne) dropped NebuAd over privacy concerns and a Congressional hearing. In a statement made by NebuAd, they stated, "plans for wide spread deployment via the Internet service provider channel are delayed to allow time for Congress to spend additional time addressing the privacy issues and policies associated with online behavioral advertising." Along with the project being halted and ISPs canceling their contracts, CEO and co-founder Bob Dykes resigned.
NebuAd's behavioral targeting campaign was supposed to keep information anonymous and only collect and store pertinent information so that online advertisements could reflect an individuals tastes and offer products that they are more likely to want to purchase. The above mentioned ISP was one of the many multiple service operators that had contracts with NebuAd for their state-of-the-art services. ISPs have been tracking and recording their users' information and selling it to the highest bidder, which in many cases was NebuAd. While this concept seemed like a good idea, privacy advocates and security experts called it "browser high jacking," and made it clear that an ISP could be breaking federal wiretapping laws by using NebuAd.
NebuAd required the ISPs they contracted with to inform their users of the ad-tracking campaign. ISPs did inform their users, but in many cases did not allow them to opt-out of having their Internet privacy jeopardized. Also, many of the ISPs did not specifically tell their users what was happening, but just made small modifications to their privacy policies. Embarq, for example, stated in their privacy policy: "The Web sites that you visit or online searches that you conduct" may be used to "deliver or facilitate the delivery of targeted advertisements." On a side note--only 15 Embarq users opted out. Who should be blamed then? Is NebuAd at fault for developing the eavesdropping software, or is it the fault of the ISPs who don't tell their users they are being spied on and then sell the information? The next step is for Congress to introduce legislation requiring explicit consent from users that way they know and willingly allow their information to be collected.
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